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Thursday, June 25, 2009

Kentucky Fried Chicken to Fill City Potholes Via Competitive Bid Process (?)

File this one under bizarre.



Via a press release from Kentucky Fried Chicken:

LOUISVILLE, KY – For more than half a century, KFC has “filled up” its fans with the Colonel’s world famous, freshly prepared fried chicken. Today, in a marketing first, KFC is celebrating its continued dedication to freshness by launching a pilot infrastructure renewal program, becoming the first-ever corporate sponsor of “fresh”ly “filled up” potholes in up to five major cities across the U.S.


The press release continues:

The KFC Colonel and his professional road repair crew got started in their hometown of Louisville by filling up potholes and re-freshing roads around the city. KFC also issued an open offer to mayors of cities nationwide, asking them to describe their city streets’ state of disrepair. Four of these lucky cities, chosen at random, will receive KFC’s road re-“fresh”ment, promising citizens a smooth drive that is fit for a Colonel.


Will St. Louis be one of the lucky few cities to benefit from the Colonel's gracious pothole filling/mini-2-D-on-the-ground-billboard promotion? Time will tell.



I'll tell you one thing: New Orleans should get a nod! Anyone thinking St. Louis has bad roads should visit down New Orleans. Some roads are death traps for bikes, scooters, etc.

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