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Tuesday, November 24, 2009

You May Now Purchase the Downtown Gift Card Online

In furtherance to a recent post, you can now click here, on the Downtown St. Louis Partnership's website, to purchase a gift card that applies only to one of more than 100 businesses located downtown.

What's the point? To keep holiday spending downtown! The holidays are a make-or-break point for retail stores, especially. This is why "Black Friday", the day after Thanksgiving, is so-named: it's the first day of the year that retailers jump out of the red and starting making a profit! With that in mind, please remember to patronize local businesses, who must compete against corporate stores often with longer hours and sometimes with lower prices. Our unique local businesses reflect St. Louis and no where else. A good local business will offer a better or different product from the national retailers and will hopefully provide you better service as well.

Now, the Downtown Gift Card applies to a couple chains/non-locals (Macy's is absent, notably), including most of the stores at Union Station. Still, purchasing this gift card allows you to introduce someone to downtown and, with any luck, one of its unique and independent businesses. You just might help a unique piece of St. Louis culture stay afloat! Bravo and good holiday cheer!

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