"St. Louis: the Greatest City in America"
How would that tagline look plastered all across the city, on billboards, city vehicles, and benches?
The City of Baltimore's ubiquitous benches indeed feature this tagline. The benches are located all across the city, at bus stops and in business districts. I can't stress enough the importance of a little civic confidence--even cockiness, as Baltimore is displaying here. We can change attitudes about our city if we start by changing our own.
Come to think of it, the City of St. Louis's government vehicles do have license plates that read "St. Louis: The Place to Be". But I think we need to aim higher, like Baltimore. I think uplifting civic messages like this, on everyday objects, subtly transmit happiness and civic pride. What do you think? If you agree with me, what similar text would you put on a St. Louis bench?
UPDATE (2:10PM): How about this tagline? (Photograph is courtesy of Flickr user Pruitt-Igoe).
St. Louis: The City of a Thousand Sights. I like that.
5 hours ago